A review of our blog and presentation

March 19, 2009


With our presentation behind us and our final posts in sight, I thought I’d write a blog on what we’ve found out about Multi-platform Delivery. Whilst watching BBC Breakfast this morning – they announced the BBC will be televising the Cambridge v Oxford boat race in 2010 for the first time in six years. The race which has been running for 155 years (2009) will be broadcast not only on television but also on many other platforms – a thing that has NEVER been done. At the moment it’ll be broadcast on television, radio, online and through mobile phones, and I’m sure there will be other platforms that will be utilised nearer the time.

I think this example sums up the main issues I/we have found while doing this blog/presentation. Multi-platform delivery IS here and IS changing the way we consume news, sport and entertainment. Rolling news on various platforms IS the norm now rather than a unique feature. I players, Listen again and Sky Plus are all used and it would be unimaginable to be in a world without them. The way journalists work is also changing and we have to adapt to cope with the demands to compete in a multi-platform world. From speaking to journalists who are doing this NOW, we can see how our jobs are going to be hectic but also arguably more interesting. It also opens many paths in relation to media regulations and ethical decisions which have to be made at greater speed, or on media which has previously been unexplored – such as Twitter (until recently).

I think we used a variety of media platforms to try and explain these points, and I think our teamwork was really good. We could have used more quotes from more famous journalists to highlight our point. After having Sky News’ Robert Kirk watch our Live @5 show, perhaps we could have talked more about the multi-media differences between the Beeb and Sky. Robert was emphasising that Sky journalists are more specialised in a profession (reporting, filming, editing) and this works better for the corporation – whereas the BBC is searching for journalists who are capable of writing, filming and editing across at least three platforms.


Update on the Future of Radio News

March 3, 2009



CHRIS: Today Sky will become the sole supplier of the UK’s 340 commercial radio stations. The three year contract awarded to Sky will include Classic FM, Capital FM and Clyde Radio. These stations were formally provided by IRN which is part of ITN.




Before today there were eighty stations who were already getting their news from Sky. The new stations will now be provided with a mixture of bulletins and packages for radio output, and video and stories for their website. The 340 stations will also be able to rip audio directly from the Sky news channels.


Although the content may be improved, there is once again a limited amount of rivalry being generated through the contract. This seems to have been an issue repeated throughout the media spectrum, with ITN’s regional output being recently cut. Competition is healthy in any business and I feel the loss in this area will have an affect on the long term output.