A review of our blog and presentation

March 19, 2009


With our presentation behind us and our final posts in sight, I thought I’d write a blog on what we’ve found out about Multi-platform Delivery. Whilst watching BBC Breakfast this morning – they announced the BBC will be televising the Cambridge v Oxford boat race in 2010 for the first time in six years. The race which has been running for 155 years (2009) will be broadcast not only on television but also on many other platforms – a thing that has NEVER been done. At the moment it’ll be broadcast on television, radio, online and through mobile phones, and I’m sure there will be other platforms that will be utilised nearer the time.

I think this example sums up the main issues I/we have found while doing this blog/presentation. Multi-platform delivery IS here and IS changing the way we consume news, sport and entertainment. Rolling news on various platforms IS the norm now rather than a unique feature. I players, Listen again and Sky Plus are all used and it would be unimaginable to be in a world without them. The way journalists work is also changing and we have to adapt to cope with the demands to compete in a multi-platform world. From speaking to journalists who are doing this NOW, we can see how our jobs are going to be hectic but also arguably more interesting. It also opens many paths in relation to media regulations and ethical decisions which have to be made at greater speed, or on media which has previously been unexplored – such as Twitter (until recently).

I think we used a variety of media platforms to try and explain these points, and I think our teamwork was really good. We could have used more quotes from more famous journalists to highlight our point. After having Sky News’ Robert Kirk watch our Live @5 show, perhaps we could have talked more about the multi-media differences between the Beeb and Sky. Robert was emphasising that Sky journalists are more specialised in a profession (reporting, filming, editing) and this works better for the corporation – whereas the BBC is searching for journalists who are capable of writing, filming and editing across at least three platforms.


Is this the end of traditional journalism?

December 17, 2008

I found an interesting article on the internet about traditional journalism dying because  of the use of the ‘internet’. This article below highlights reasons about how the  news are  delivered and how it has affected traditional journalism in today’s competitive world. Also how much people rely on the internet for news?

The demand for traditional journalism is dying following the increment in the use of the internet. Journalists are seeing their career paths die right before their eyes.  The technologies have changed the way news are collected and transmitted. People have stopped referring to newspapers and television news. The use of Internet has emerged significantly changing people’s perceptions for news delivery. Mindy McAdams, the current Knight for Journalism in USA, recalls that in 1995 people turned to television for coverage of the Oklahoma City bombing, but by 2001 public demand crashed CNN’s online servers in the aftermath of the World Trade Centre attacks.

There have been an increasing number of events chronicled on the Internet first. The Virginia Tech shootings, the 2004 Indonesia Tsunami and the recent bombings in Mumbai, India were all shown online before television. Printed newspapers don’t even have a chance. The biggest problem is that too many of today’s journalists see working at a local newspaper as an unfulfilling career path. And too many journalists today see online news as a threat to “real journalism,” and have little or no ability to create online news content on their own. Tom McKendrick, multimedia producer at The Age said: “[Multimedia journalism is to] take all the different aspects of traditional journalism and to merge them into a whole package … true multimedia journalism is something where you have lots of different media all converged in one place. You have video and audio and photos and text and blogs and whatever else you might have in there all in one place. “A multimedia journalist has to have a rare balance between the technical skills, the craft skills and the journalistic skills or the news sense.”