FUTURE OF RADIO – FROM MY BLOG ENTRY
(CHRIS) Ben Cooper, Head of Radio One – The principles of radio haven’t changed, it’s just the tools we have to work with that have. The combining of all media is the future, hense gigs being placed on the website and aired on radio, although the material on the additional media platforms must be used to enhance the brand rather than damage it.
Andrew Harrison, Chief Executive, Radio Centre – Despite music being obtained in new ways, through MP3, i-tunes and podcasts listeners still rely on broadcasters to advice them on music choices. Radio is the keydriver for music sales and downloads (85% of people say they still find new music through the radio).
Grant Goddard, Radio Analyst – As our lives are increasingly busy, the medium of radio is most secure in a time of change. Radio has changed from “they do it for us” to a social network we share with each other.
Mark Friend, BBC Audio and Music – Since 2004 radio listening has fallen by 6%. Radio must invest in great content, interactivity, capture the younger audience who use the internet for as their first resource and embracing digital is key.