Chris: These were the words from the Broadcasters, BBC, ITV and Channel 4 regarding the news that a combined, on-demand video service will not go ahead. The Competition Commission said the audience would benefit if they were competitors rather than allies. Their argument is that the three big players would limit on demand video competition from other companies, although they believe it’s an opportunity that has been missed to develop the future of broadcasting.
I think the banning of such a merge, is a good thing as it may reduce competition between the stations. At a time when new content is in short supply and on-demand is becoming a more important factor in peoples lives, people can still obtain the same content – just on different websites. Whether this will be an issue that’ll be raised in the future is likely.