Auntie’s vision for the future


Chris: I found this page on the BBC Website about how Journalists were expected to work on multimedia platforms.

The feature was posted in 2007 by Correspondent Ben Hammersley. It is clear from the article that the multi-platform role of a journalist was relatively new. The role of the stereotypical method of traditional journalism is nicely highlighted ” The days of newspapermen meeting someone in the pub, scribbling notes… and then into the office to type it up are long gone”. The reference to “multi-media creature” represents the increased amount of work  “modern” journalists are expected to do in order to publish a particular story on many platforms.

He also comments on how more “educated eyes” look at the media produced – this is another feature of the modern world as Youtube, I-player and Four on Demand all exist as an educational bank of video and audio footage. All of which can be accessed when the viewer wishes. The article also shows how they publicly planned to show backstage footage on how the BBC works in reporting this new technology – this shows how Auntie’s corporation is not being left behind, and wish to flaunt it’s progress during the time of change.


There has been debate over the BBC’s licence fee and whether a proportion should be offered to Channel 4. This is because of the losses the commercial stations are incurring, which has not been helped by the economic downturn. The BBC is strongly against the licence fee being shared, and in defence has these visions for the future.
Some of the proposals in brief are:

          To share some of it’s unique multi-platform features with the three other terrestrial commercial stations, such as the i-player.

          Sharing footage and premises with ITV to restore regional news.

          Sharing technology to develop an industry standard.

          To use the BBC website to help other public service broadcasting through links.


As multi-platform delivery becomes more important and a familiar part of everyday life, the proposal would help all terrestrial stations reach some sort of universal standard. It is clear that the BBC is at the forefront of technology across, radio, television and the Internet, all because of public funding. From a journalism point of view, regional television is an important part of public broadcasting as it offers identity to the viewers, but would the competitive angle between the BBC and ITV remain in obtaining stories? If the ‘sharing’ would take place, how successful would it be and would this be the end of traditional competitive journalism between stations and networks?

Would the sharing also result in a clone of network content, especially in terms of websites? And could this ultimately result in a single news report, that would be broadcast on both ITV and BBC ultimatley saving money and labour. Is this the beginning of the end of competitive  journalism between the two big terrestrial players?

The I-player can only be a positive addition and confirms the modern need to watch/listen when the viewer wants to. I think the proposals are positive in restoring local news, identity and offering new technologies to the audience. Whether long term this can be positive and whether each channel’s individual identity will be lost throughout it’s multi-platform delivery is a future issue.

[The proposals were obtained from the Guardian – 12/12/2008 – online version of the article:


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