Chris Saridakis, a Chief Digital Officer from Gannett Company Inc., discusses the social and technical challenges involved when newspapers changes its content onto digital platforms in the Communators program telecasted on MAy 2nd 2008. He explains the future of traditional platforms like newspapers onto the digital medium. He says use of the paper wont end necessarily and would still be an important medium even when are being less consumed. Advertisers want to reach their consumers in any medium and consumers are ready for the transition since most of the consumers are finding informations online.
Newspaper transfer content onto digital platforms